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What is Avast AntiTrack?

Avast AntiTrack is a privacy application designed to keep your identity safe from the latest online tracking techniques. Avast AntiTrack injects fake information into the data that makes up your digital fingerprint. This action changes the information that trackers and other third parties can see about you. Avast AntiTrack also clears tracking cookies and other tracking data from your browser.

How is Avast AntiTrack different from an antivirus or VPN app?

Antivirus apps are designed to protect your device from security threats, such as viruses, trojans, and malware, but will not prevent online tracking. VPN apps are designed to hide your location by encrypting your connection. However, when you use VPN alone, trackers can still identify you based on your device, browser, and online behavior. Unlike antivirus and VPN apps, Avast AntiTrack is designed to prevent third parties and advertisers from tracking your online activity.

What is online tracking and how does it affect me?

Online tracking is the process of gathering information about you through sophisticated analytics embedded on websites. Information gained via online tracking is used to create your unique online profile (or digital fingerprint), which allows advertisers to identify you online. This can affect you in several ways:

• Advertisers may use information about your online behavior to spam you with targeted advertising.
• Certain websites may also show higher prices for apps that you have been researching online, such as flight tickets.
• Many of your favorite websites store huge amounts of information about you, which is vulnerable to data breaches. If this data is breached, third parties can access and use your personal data.

What is a digital fingerprint?

When you visit a website, you usually provide data related to your device configuration, browser, and online behavior. This is continuously stored and builds as you continue to interact with websites. Almost every website collects user data via the same types of advertising networks, which means that all your online activity is tracked and added to your own unique online profile. As you repeatedly visit your favorite websites, access your online accounts, shop online, and fill various forms, your online profile behaves like a "digital fingerprint", which you leave everywhere you go on the web.

Your digital fingerprint is not connected to your actual identity, but it can be used to create an accurate profile of you as an individual. Online tracking techniques study your interests, age, religion, medical issues, income, expenses, shopping habits, and other highly personal information. While this helps sellers personalize their ads, it can also represent a violation of your privacy. Avast AntiTrack protects your online identity by continuously changing your digital fingerprint.

What are cookies?

Cookies are files that websites, trackers, and third parties leave on your browser that allow them to view your online activity. Targeted ads, which are ads that appear to match your online activity, are a direct result of cookies on your browser. Cookies may also cause websites to display higher prices for apps that you have been researching online, including flight tickets. To prevent targeted ads and to protect your privacy online, it's important to clear your cookies regularly.

Updated on: 10/02/2025